I've spent twenty years building companies. Now I build the systems that run them.

The founder was working 60-hour weeks. Three people spent most of theirs on intake, follow-ups, scheduling and reporting, and none of it was written down. When one of them took a fortnight off, their work waited for them to come back.

I sat with each of them and wrote down how they did it. Then I built a CompanyOS on top of those rules: a team of AI agents, each running one part of the business around the clock, with a person signing off on anything that touches money or a client.

28 hours a week back to the team. New enquiries answered in under 10 minutes.

The agents aren't clever. The jobs were already defined, they just lived in three people's heads. Writing them down was most of the work.

Left alone The people. Nobody lost a job. The 28 hours went to the client work nobody had time for.

Every ad landed on a page written for every customer at once. Cost per enquiry was $208.

One page per service, one ask per page, and many versions of each ad. Each page changes its copy to match the ad that sent the visitor. The quote form went from nine fields to three, and the tracking now follows spend to booked jobs, not clicks.

Cost per enquiry from $208 to $76. Same budget, nearly three times the enquiries.

The ads had been finding the right people all along. The money leaked in the second after the click, when the page started talking to everyone else.

Left alone The brand. They asked for a redesign. They didn't need one.

A new competitor launched 20% cheaper. Matching it would have cost $240,000 a year in margin.

I pulled six months of public reviews, conversations and forum threads and sorted them by complaint. Six in ten were about slow deliveries and slow answers to delivery and support enquiries. So we held the price and fixed those: next-day delivery and a named contact. The same data turned up a range of colours people wanted and couldn't find. They stocked it and launched it to their own customer list.

Margin held, $240,000 a year not given away. And a new range that sold because customers had already asked for it.

A cheaper competitor answers the question it thinks customers are asking. Customers will tell you the real one, in public, for free. You just have to read it.

Left alone The price.

The website looked fine. A scan found six published vulnerabilities in its plugins. Three of them would let an attacker run their own code on the server. One plugin was 15 months out of date.

I ran the same scanners an attacker would, patched or replaced everything they flagged, then put the updates and the scans on an automatic schedule.

Three open doors closed in two days. The logs showed the site had been probed 2,200 times the month before.

Nobody picks a small business. Software scans the whole internet for known holes, and the time between a hole being published and someone using it keeps getting shorter. A site can look fine while it's open. Patching on a schedule is the only defence that keeps up.

Left alone The website. Apart from the plugins, nothing was wrong with it.