Advisory · From $3,000 a month

You don't need another opinion.
You need the two things worth doing this quarter.

/001

Monthly advisory for the founder who has to make the call. Twenty years and five companies of my own. I've made most of the expensive mistakes myself, which is why I'm quick to spot yours.

Tell me the decision

/002 The problem

Everyone in the room has a different answer. You're the one who has to make the call.

  • Your accountant sees the numbers.
  • Your developer sees the code.
  • Your team sees this week.
  • Every one of them is looking at a piece.

Nobody is paid to see the whole business. Except you.

I've done the work myself, not just scoped it: sales, support, ads, the website, the hiring, the 2am fix. Advisory is that view, on the end of a phone.

/003 Each month

Two calls, a direct line and one thing read properly

  1. 01

    Two calls, an hour each.

    Spend them on the decision in front of you, not a status update.

  2. 02

    A direct line.

    Message me any working day. I reply within one business day.

  3. 03

    One thing reviewed in writing.

    A plan, a hire, a quote, a deck. You get back what I'd change and why, before you sign anything.

  4. 04

    Monthly.

    Cancel when it stops being useful.

From $3,000 a month.

Not included Doing the work. If something needs building, that's Build or Growth, quoted on its own.

/004 Also inside

For the decisions that don't fit in an hour

01four weeks · $7,500

AI direction

You've been sold AI and you can't tell what's real.

AI isn't a technology decision. It's twenty business decisions wearing a technology costume. I spend four weeks inside the business working out which of the twenty matter. You get it in writing: where AI pays, where it doesn't, and what to do first.

The two things worth doing this quarter, and the twelve worth ignoring.

02one day · $2,500

Strategy days

One problem, one day, everyone who needs to be in the room. A call beforehand so the day isn't spent on background, and the decision in writing afterwards. You leave with a decision, an owner and a date.

03one decision · $750

A second opinion

One decision, before you commit to it. A vendor's proposal, a senior hire, a rebuild someone has quoted you. I tell you what I'd do and why, in writing, within a week. It comes off your first month if you start Advisory.

/005 The work

The price cut I told them not to match

03Online art supplies · 7 staffAdvisory

A new competitor launched 20% cheaper. Matching it would have cost $240,000 a year in margin.

I pulled six months of public reviews, conversations and forum threads and sorted them by complaint. Six in ten were about slow deliveries and slow answers to delivery and support enquiries. So we held the price and fixed those: next-day delivery and a named contact. The same data turned up a range of colours people wanted and couldn't find. They stocked it and launched it to their own customer list.

$240kMargin held, $240,000 a year not given away. And a new range that sold because customers had already asked for it.

A cheaper competitor answers the question it thinks customers are asking. Customers will tell you the real one, in public, for free. You just have to read it.

Left alone The price.

/006 Who it's for

Busier every year. Not more successful.

It's the most common place I find founders. More staff, more clients, more hours, and the margin hasn't moved since you were half the size.

The fix is rarely more sales. It's pricing, the work you shouldn't be taking on and the costs nobody's looked at in years. Advisory is for the owner who's done the hard yards and wants the business to start paying them back.

It works if you'll act on it. If something needs building, that's Build.

/007 Start

Every month you don't decide is a decision.

Three engagements a quarter. Tell me the decision you're stuck on. I'll tell you if I'm the right person to help make it.

Tell me the decision